British Airways

Context:

A British Airways patron who was upset about a flight cancellation tweeted an outburst to the company which included racially degrading language. British Airways’ Twitter account, which is apparently led by a large marketing team, then retweeted the post. It read:  “@British_Airways F*** you. F***** cancelling my flight! #bunchofc****”

The airline, which has more than 200,000 followers, immediately received backlash from it’s Twitter followers, and removed the post quickly thereafter. A BA spokesperson issued an apology and said the company had launched an investigation to figure out how the retweet occurred, not ruling out hacking as an option. 

British Journalist Rupert Murdoch

Context: 

In an attempt to report on the abduction and murder of 13-year-old Milly Dowler, News of the World reporter Clive Goodman broke into the voicemail records of the British royal family during the frantic search for her. Rupert Murdoch met with Dowler’s family to apologize for the behavior of his news staff and issued a large ad in his paper, The Guardian, apologizing to the general public.

Apologia:

“We are sorry.

The News of the World was in the business of holding others to account. It failed when it came to itself.

We are sorry for the serious wrongdoing that occurred. We are deeply sorry for the hurt suffered by the individuals affected. We regret not acting faster to sort things out.

I realise that simply apologising is not enough.

Our business was founded on the idea that a free and open press should be a positive force in society. We need to live up to this.

In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us.

Sincerely,

Rupert Murdoch”

 

Link: http://thelede.blogs.nytimes.com/2011/07/15/complete-text-rupert-murdochs-apology/